Redefining Elegance with a Bold New identity
Within the LUXE TUXEDO project, I collaborated closely with the marketing team on a comprehensive rebranding initiative. Building upon the brand’s foundation, I introduced a fresh design language that made its image more distinctive and engaging. In addition, I expanded the brand through a series of extended products that reinforced its identity and positioning, creating a more memorable and cohesive experience for the audience.
01
A Refreshed Digital Presence for a Clearer, Smarter Connection
For the Website Revamp project, I reshaped the site with a refreshed visual identity and streamlined structure. The new design delivers a clearer, more concise, and versatile browsing experience, making it easier for customers to read, understand, and connect with the brand.
02
​Social Media
Through a refreshed IG layout, brand synergy is elevated, visuals are sharper, and a distinctive aura of elegance emerges.
03
Printing
I rebuilt the brand’s consistent identity and extended it across the entire product range, establishing a cohesive brand image.