Pernelle
At Pernelle, a handbag company focused on the mainland market, I collaborated with the marketing team on e-commerce design, web design, social media posts, and event promotions. My responsibilities included designing Taobao festival pages, adapting layouts for different online shopping platforms, and creating sales messages for Hong Kong retail stores. I also supported media content creation through photography.
Tao Bao Page Design
Festive designs that connect with customers.
Vip Shop Website
For the Vip Shop website, I adapted designs across different online shopping platforms, adjusting layouts and sizes to fit various interfaces and ensure a consistent brand presentation.
SOGO Thankful Week
For SOGO Thankful Week, I designed sales messages and promotional visuals for the Hong Kong retail store, ensuring the campaigns were clear, engaging, and aligned with the brand’s identity.
